What is Tmall v. Tmall Global? Tmall Global, Kaola, and JD Worldwide are some of the popular cross-border e-commerce platforms that offer overseas companies options to sell their products to Chinese consumers. Tmall Global was opened in 2014 as a solution to encourage additional international retailers to join the site. Tmall: A Gateway to success in the Chinese E-commerce world? Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017.In the last quarter, Tmall ranked the first in the CBEC market with a 27.6% market share. Already spent 10+ years in china and now based in Shanghai. By clicking "accept", you're telling us you're okay with us placing cookies on your browser and, where applicable, processing your related personal data for these purposes. The following table explains the Tmall vs. Tmall Global difference in … Pingback: How to advertise your business in China - AdChina.io, Pingback: Top 6 WeChat campaign examples to inspire your strategy - AdChina.io, Pingback: Singles Day Campaign 101 - Draw massive sales in China - AdChina.io, Pingback: 2020 China Digital Marketing Statistics - AdChina.io, Pingback: A Brand's Guide to Selling on JD Worldwide - AdChina.io, Pingback: How 5 Global Brands are Using China to Survive 2020 - AdChina.io, Pingback: A Guide to 2x your E-commerce Sales by Selling in China - AdChina.io, Pingback: Interview: Growth Opportunities on Tmall for Selling into China - AdChina.io, Pingback: China Marketing 101 - Where do I begin? The major difference between Tmall and Tmall global is that Tmall accepts only businesses that have an offline presence in China. Reach 307 milllion annual active buyers on Tmall Global. The platform Tmall. Foreign merchants have 3 different possibilities to open a store on Tmall Global. Tmall Global is actually Tmall.hk: the whole point is bypass. We are a Digital Marketing Agency based in Shanghai. All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress, Time has come for secondary brands to sell in China, The food and tobacco industries have its millionaires in China. As an open platform marketplace, Tmall provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers. They must also be able to certify that their stock is located outside of China. You're able to manage and withdraw your consent via our cookie settings. Businesses must be settled outside of mainland China by qualified corporate entities with overseas registered trademarks, overseas retail qualification, good reputation in foreign countries as well as good operating conditions.Tmall Global differs from Tmall China in the way that it allows foreign brands to enjoy the gigantic Chinese market without having an actual presence in China. The number of minimum products required differs based on the category. Tmall Global was officially launched in 2014 and is committed to providing domestic consumers with direct overseas imported goods (Cross border e-commerce). To Partner with us it is here. tmall.com - The original Tmall platform built for Chinese customers and brands operating in China to use. Starting as an alternative to brand owners and licensed sellers who looked for a more premium alternative to Taobao, Tmall currently operates two different websites: Tmall.com (Tmall Classic) and Tmall.hk (Tmall Global). Tmall vs. Tmall Global. Tmall Global has already featured 20,000 international brands in over 4,000 categories from 77 countries and regions. With over 20,000 international brands selling on Tmall Global, it’s clear that the demand for foreign brands is not slowing down. To do that, a Chinese version of your website is a must. Tmall and Swire Properties Announce New Retail Partnership. Therefore foreign merchants have to support more charges than the domestic ones. Their delivery should be completed within 5-8 work days and their returns must be possible in mainland China. For more information see : Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market. Those born after 2000, or “Generation Z,” is the fastest-growing consumer group on the platform. We want to be Your Digital Guide to do Business in China. Tmall Global offers logistics solutions that simplify the international shipment of orders as well as options for marketing in China. Delivery would take up to 30 days or more, whereas products in Tmall Global are guaranteed to be delivered within 14 days. This partnership with Tmall Global, in conjunction with our colleagues at Universal Music China, will provide both international and domestic artists with … Tmall is the biggest eCommerce website in China having almost 500 million monthly users. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Your email address will not be published. The premier choice for the rapidly growing new middle class, Tmall Global operates in 77 countries and regions. Tmall.com is open to foreign investors. As Tmall in mainland China takes a 2% to 5% commission per transaction, Tmall Global will apply a 3% to 6% charge on each sale. A copy of the merchant’s legal representative government-issued identification document, A copy of the designated contact person government-issued identification document, If the merchant has obtained exclusive authorization from a brand owner to use their brand to set up an overseas flagship store on Tmall Global, the merchant will need to provide a copy of the licensing agreement, Completed and signed Tmall Global merchant service agreement, Register for an Alipay global account to handle payments, You’ll receive the store invitation code once you are approved, Next, submit the company/brand qualifications, Sign contract & register with Cainiao (the logistics company), Design store & upload products. The founder of the Alibaba Group, Jack Ma even said last year that e-commerce has become a lifestyle in China. It depends on your product category, origin, growth plan and budget. - AdChina.io. However, this balances with the fact that they will save time and money not having to register their brand in mainland China. In 2019, the company launched the Tmall website in English making it easier for international brands to get all the info they need. Marketing China- Smart Tips for Smart Business in China. The share of Chinese online business is 7.9% a lot more than the American online business that is only  5.7%. However, you must first register your company in China and open a local bank account. March 4, 2019. © 2020 Godigitalchina AS. We are passionate about marketing in the aptly named ‘mysterious orient’. Tmall Global is Tmall’s import cross-border e-commerce platforms allowing Chinese consumers to buy directly from overseas merchants. choosing a selection results in a full page refresh; press the space key then arrow keys to make a selection Previously, buyers had to know some English and have a credit card with access to foreign currency to purchase from overseas. Proof of trademark/service mark registration in the country of business incorporation. Besides, Kaola.com and JD Worldwide ranked second and third respectively. Tmall Global greatly simplifies the process for Chinese to purchase goods from overseas. We collect and store your IP address, mobile identifier, and browsing behavior in our internal database to show you more tailored, direct-sold advertisements. Such trade model assumes the seller must be a legal entity (be an organization, an official manufacturer or a registered brand) offering their goods and services to end consumers – … Most of these transactions went to the Alibaba Group websites: Tmall (B2C) and Taobao (C2C), the group indeed holds over an 80% share of the Chinese e-commerce market. Tmall Targets 1,000 Shops with Leading Cosmetics Brands in 2019. We are the top and most visible Web & Marketing Agency for China you will find on the web. There is no other word to describe Chinese e-commerce than booming. View. Over the past year, top brands such as Fenty Beauty, Drunk Elephant, Huda Beauty, and others have entered the large, lucrative China market by launching on Alibaba’s Tmall Global … It carries more than 20,000 international brands with products in … Tmall Global. ‎In this episode of The Negotiation, we speak with Shanshan Tang, Global Business Lead, Canada, at Alibaba. Tmall Global Scope. November 2, 2018. Its main competitors include VIP.com, JD.com, and Xiaohongshu, as well as established high-end daigou sellers. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. The difference between Tmall.com and Tmall Global. Tmall Global was officially launched on Feb 19 2014 by Alibaba which is designed for supplying imported goods for domestic consumers. Save my name, email, and website in this browser for the next time I comment. The new website ensures Chinese online shoppers that they are purchasing internal goods which quality is guaranteed and from foreign companies only, with facilities of domestic return. All rights reserved. Tmall Global screen foreign markets trying to find brands that are high in demand among Chinese consumers, thus, product fit is a must. It’ll help you reach Chinese consumers …, Each year, around 660,000 students leave China to study abroad. Continue Reading. Please feel free to comment and share our articles ! Tmall: for traditional import&export business, has to go through trademark and product registration, for merchants that are selling from inside of China. If a user searches on Tmall Global, he would only see Tmall Global products. While Taobao is operated on a customer-to-customer (C2C) base. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Tmall is the largest business-to-consumer (B2C) retail platform in Asia, and most visited B2C online platform in China. Tmall Global - now and in the future. Increase brand exposure via Tmall. Seema is a Digital Marketing Specialist with a decade of experience in helping businesses grow. The latest move aims to attract … China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. AdChina.io is a Software-as-a-Service Platform that makes it easy for international companies to advertise on top Chinese media channels, and grow their brands and revenues in the Chinese market. Alibaba’s Tmall China and Tmall Global are major e … And as the COVID-19 pandemic stirs the industry into further digitalization, global luxury houses are now resorting to e-commerce more than ever. The aim of this website is to inform readers about the market and provide insightful analysis. In fact, the brand grossed hundreds of millions in sales during this shopping holiday making it one of the big winners. The platform allows a brand to sell across borders without having to go through China’s strict product registrations. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. Fortunately, Tmall set-up a page explaining the typical user experience on the platform, from product discovery to delivery. … The fee applied for consumer protection on Tmall Global will be 25,000USD, a lot more expensive than the one required for the mainland China Tmall that is between 30,000rmb to 150,000rmb, however, this fee is applied just once. The fee applied for consumer protection on Tmall Global will be 25,000USD, a lot more expensive than the one required for the mainland China Tmall that is between 30,000rmb to 150,000rmb, however, this fee … For all intents and purposes this is a separate platform to tmall.com, and would justify a blog post in its own right. To succeed on Tmall, it’s crucial to have local expertise on the market. Alibaba owns the biggest domestic online platforms such as Taobao (www.taobao.cn), Tmall (Tmall.com), and now also Tmall Global (www.Tmall.hk). Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. Connect the brand with Chinese online payment systems. View. Different contrasts Tmall VS Tmall Global (Tmall International) As Tmall in terrain China takes a 2% to 5% commission for each exchange, Tmall Global will apply a 3% to 6% charge on every deal. Tmall vs Tmall Global Tmall, as mentioned, is the largest domestic B2C online platform in China. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. The first possibility for the foreign merchant is to open a flagship store if they are trademark brands. This was a fantastic opportunity to talk to someone from the largest eCommerce companies in the world that operates outside of China. Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … As for the yearly technical maintenance fee, it will also be more expensive for overseas merchants on Tmall Global than for domestic merchants on Tmall with 5,000USD or 10,000USD for the first one and 30,000rmb to 150,000rmb for the second one. Businesses must be registered outside of China with trademarks in any country but China. They need to pass Chinese international customs and Tmall Global security, Product descriptions and labels must be provided in Chinese, Chinese customer support must be available, Products should be dispatched within 120 hours and be delivered to customers within 14 days, If you sell your goods in China, Hong Kong, and Taiwan returns must be handled in those regions, A verified Alipay cross-border escrow settlement account, A copy of bank statement, to confirm merchant bank account is the same as that linked to the associated Alipay account. The second one is for merchants who possess an authorization from the brand to distribute and sell their products in China; they can then open a specialty store. Tmall Global data shows China’s demands for imported goods is gaining strong traction across age groups, regions and categories. C’s first Super Brand Day on Tmall, the most popular products sold approximately 180,000 units. Users can search for products and Tmall which can include regular product listings or Tmall Global listings. Olivier VEROT, passionate about Marketing and China. Tmall both follows and (to a large extend) defined the standards of e-commerce in China. Notify me of follow-up comments by email. This process can take from 4 to 8 months. At the end of last year, the Alibaba Group launched its new platform: Tmall Global that enables foreign businesses to directly sell goods to Chinese online shoppers. Moreover, online retail continues to grow rapidly. As a result, the entry barrier of the Chinese market is much lower. Tmall Global is the #1 platform for imported goods for the 52 nd consecutive month. There are 400 million Chinese online shoppers and they are capable to generate 35 billion yuan worth of transactions in 24 hours in 2013, on the 11th of November the online shopping festival in China. The Tmall Global is the international version of Tmall part of Alibaba’s International B2C Department. As mentioned above, just be sure to allocate a sufficient budget (often in the hundreds of thousands dollars) for your store setup, monthly running costs, marketing costs, and more. Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. Tmall Global Unveils New Initiatives to Boost China’s Imports. 1. using social media influencers on the WeChat platform). We’ll be sharing with various advertising partners. Products also have to be labeled with product information in Chinese. Selling in China therefore requires a good understanding of what are these standards and expectations from Chinese customers. Alibaba found the perfect compromise between the growing demand of Chinese online shoppers to buy quality international goods and the will of overseas businesses to sell directly to the huge Chinese consumers without having to register in China. The company’s target market are international brands. Other differences between Tmall and Tmall Global International As Tmall in mainland China takes a 2% to 5% commission per transaction, Tmall Global will apply a 3% to 6% charge on each sale. For foreign companies, Tmall Global makes life a lot easier, because all requirements for selling via Tmall are no longer applicable. Cookies in this category allows us to see and record how users interact with AdChina.io. This number is rapidly rising, and makes China the largest country of origin for international …. For more information head over to our, How to advertise your business in China - AdChina.io, Top 6 WeChat campaign examples to inspire your strategy - AdChina.io, Singles Day Campaign 101 - Draw massive sales in China - AdChina.io, 2020 China Digital Marketing Statistics - AdChina.io, A Brand's Guide to Selling on JD Worldwide - AdChina.io, How 5 Global Brands are Using China to Survive 2020 - AdChina.io, A Guide to 2x your E-commerce Sales by Selling in China - AdChina.io, Interview: Growth Opportunities on Tmall for Selling into China - AdChina.io, China Marketing 101 - Where do I begin? Having to register their brand in mainland China, buyers had to know English.: a Gateway to success in the Chinese e-commerce world Tmall ) a. Delivered within 14 days Tmall both follows and ( to a large extend ) defined the standards e-commerce... Generation Z, ” is the largest country of business incorporation with the fact that will! 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