Note that purposes can be stacked together when communicated to the user. Descriptions of Purposes via Stacks, which require publishers to bundle Purposes in first-layer messaging for greater uniformity and enforceability. With the list of features, purposes, stacks, new structure for the TC String, and more, there are significant changes from previous versions. For each purpose and each partner, publishers can restrict the authorised data processing operations. Aa the v1 settings are not compatible with the v2 settings, it will be necessary to perform the following tasks manually: If you are using vendors that are not registered with the IAB TCF, these vendors will need to be reassigned to the new purposes. What’s new with IAB’s TCF v2.0? Sourcepoint is releasing new tools and and features to support the new technical requirements and help our partners to comply with a new set of IAB policies in a seamless and efficient way. Purpose 1, “Store and/or access information on a device”, must appear as a consent-based item, never under legitimate interest. Several key improvements are distinguishing the second version of TCF from the initial release. TCF v2.0 seeks to provide choice and transparency to consumers and continues to take feedback to drive innovation and provide greater control to publishers. That is, users can give or withhold consent to their data being processed by the ad-tech industry. What do you need to do to make the switch from TCF v1.1 to v2.0? PBS-Go v0.105.0, PBS-Java v1.32: 2: Support parsing TCF v2.0 strings and enforcing Purposes 2, 4, 7 and Special Feature 1: Apr 30, 2020 The TCF v2.0 gives users the possibility to object to data processing. IAB TCF v1 purposes will be removed and v2 purposes will be added. ADDITIONAL PUBLISHER CONTROLS • TCF v2.0 allows Publishers to create different rules for different Vendors or ranges of Vendors, for example: All Vendors may process based on Purposes 1, 2, 4 Only Vendors X, Y, and Z may process based on Purpose 3 Only Vendors A, B, and C may process based on Purposes 7, 8 • Publisher controls are communicated via the Transparency & Consent String, The IAB (TCF) v2.0 is an updated consent modal set by the Interactive Advertising Bureau, that allows visitors to your site to grant or withhold consent for their data to be processed. It’s an unusual purpose in the TCF in that it’s not a purpose for personal data processing in itself, because any personal data stored and/or accessed via Purpose 1 would require another purpose to be processed. Under IAB TCF v2.0, publishers are able to: Generally speaking, TCF v2 provides publishers with more granular control over their settings. It also provides greater transparency to the user about who is processing data and for what purpose. In line with the IAB TCF v2.0, Quantast Choice will now: Offer more transparency and options to consumers: Choice now includes updated TCF v2.0 purposes and features, allowing consumers more control over how their data is used First of all, there are more purposes for user data processing, and it provides guidance on each of the ten purposes. Most significantly, it means that people can make choices on a per vendor and per purpose basis, and this choice will be respected in the ads that are served by all participating platforms. And after an initial transition phase in v2 adoption, older versions will be deprecated. 2) This version of the TCF introduces the concept of legitimate interest. 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